Advertising world is an ever changing world, same applies for technology stack as well. In my two years of working (indirectly most of my time) with our acquisition team, i can say i never got comfortable with the product terminology. Even worse, when in meeting rooms and someone talks about one product (say AdCloud), i always used to have bit of question mark whether everyone in the room have same product in-mind in that discussion.
For reference (my reference actually), i thought below mapping sheet will help understand different terminologies used in our Adobe Advertising Cloud world.
Terminology we often hear in this space
- AdCloud Search
- AdCloud Social
- AdCloud Display (covers display, Video and TV)
- Adobe Media Optimizer (also called AMO)
- AdCloud (Advertising Cloud)
- Adobe DSP
- AdCloud Creative
And here is mapping as per my understanding after taking to AdWorld gurus in our acquisition teams.
TubeMogul = AdCloud Display = Adobe DSP
AMO = AdCloud Search + AdCloud Social
AdCloud = AdCloud Search + AdCloud Display + AdCloud Creative + AdCloud Social
Tubemogul and AMO are old names, but still getting used regularly even now.