No Comments on Terminology

Advertising world is an ever changing world, same applies for technology stack as well. In my two years of working (indirectly most of my time) with our acquisition team, i can say i never got comfortable with the product terminology. Even worse, when in meeting rooms and someone talks about one product (say AdCloud), i always used to have bit of question mark whether everyone in the room have same product in-mind in that discussion.

For reference (my reference actually), i thought below mapping sheet will help understand different terminologies used in our Adobe Advertising Cloud world.

Terminology we often hear in this space

  • AdCloud Search
  • AdCloud Social
  • AdCloud Display (covers display, Video and TV)
  • TubeMogul
  • Adobe Media Optimizer (also called AMO)
  • AdCloud (Advertising Cloud)
  • Adobe DSP
  • AdCloud Creative

And here is mapping as per my understanding after taking to AdWorld gurus in our acquisition teams.

TubeMogul = AdCloud Display = Adobe DSP

AMO = AdCloud Search + AdCloud Social

AdCloud = AdCloud Search + AdCloud Display + AdCloud Creative + AdCloud Social

Tubemogul and AMO are old names, but still getting used regularly even now.

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