AAM to Adobe DSP integration

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Here we explain the process to integrate Adobe AAM with Adobe DSP (Also called as TubeMogul, Adobe Display as of today).

This is outbound integration, that means, sending AAM segments to Adobe DSP, aka, TubeMogul.

Well, the steps are pretty straight forward, there is not much we can do in AAM console or in TubeMogul console. Just send below information to your Adobe AdCloud representatives (from Adobe) below information, and bingo, they will enable integration from back-end. There is nothing much that needs to be done from client side.

Audience Manager Client/Partner IDxxx
Audience Manager demdex domainxxx
Integration TypeAutomatic Full Taxonomy

Email to your Adobe reps with above information and they will enable integration in 1-2 days.

You can find your Audience Manager PartnerID and demdex domain from https://docs.adobe.com/content/help/en/audience-manager-learn/tutorials/web-implementation/how-to-identify-your-partner-id-or-subdomain.html link.

Notes to consider

  1. Integration Type = Automatic full taxonomy means, all your segments from your AAM are automatically shared with Adobe Display (TubeMogul).
  2. We will not see Adobe display destination in AAM, not sure why, ideally i expected to see ‘AdCloud Display’ as one of the destination in AAM.

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